Education

Bachelor of Arts in Relational Communication May 2017
University of South Florida (USF), Tampa, FL

Experience

Owner | Marketing Director November 2023- Present
Liu Creative, LLC, Longmont, CO

  • Contracting markets for a portfolio of clients ranging from counseling practices to coffee shops.

  • Plans, implements, manages, and monitors social media strategies for clients. Creates and posts content on social media platforms. Develops brand awareness and online reputation Content management (including website). Reputation management. Cultivation of leads. Management of Google and Facebook Ads. Implements SEO on client’s websites. Creates graphics, lead magnets, and marketing funnels based on the needs of the campaign.

Social Media Manager January 2020- Present
Foundation Coffee Co, Tampa, FL

  • Plans, implements, manages, and monitors social media strategies. Creates and posts content on social media platforms. Develops brand awareness and online reputation. Content management (including website). Reputation management. Cultivation of leads.  

Marketing Director February 2022- October 2023
Shanon Roberts Counseling, Tampa, FL

  • Oversaw the daily running of the business. Created and directed outbound online activity and branding platforms focusing on lead generation. Nurtured the client list. Oversaw the technical runnings of all programs and software of the business.

  • Generated leads on all social media platforms. Directed engagement content across social media platforms in alignment with current offerings and marketing launches. Created marketing strategies and plans for the company. Co-copywrote on all social platforms. Created and managed weekly email marketing as well as email funnels. Maintained website and curriculum platform. Utilized SEO on the website. Created graphics, videos, and promotional materials. Manages and edits weekly podcasts. Created graphics for the published book of the CEO. Oversaw client management and payments. The first line of correspondence for client support.

Digital Marketer February 2020- Present
Timberline Church, Fort Collins, CO

  • Provided strategic guidance for Comms Team and clients in marketing practices and represented the brand and the team internally and externally. Created, developed, and produced visual and written materials for any medium of messaging. Provided the technical, logistics, systems, and software support required for communication success. Optimized the digital presence of the Timberline brand, so it is current, relevant, can be found, and converted on assigned goals.

  • Managed the Timberline websites with fresh content updates as ministries requested and are appropriate for SEO and relevant options. Integrates and improves the best SEO practices across all platforms alongside SEO team. Develops and manages the SEM/PPC for Timberline Church. Reported on all digital media metrics. Created graphics and other promotional materials.

Personal Marketing Manager July 2020- February 2021
Constant Contact, Loveland, CO

  • Created and executed marketing plans to help a portfolio of customers to achieve their marketing goals. Managed projects from start to finish including communications with customers, vendors, and teams involved. Planned and guided the creation of social posts, email campaigns, and online advertisements. Wrote and curated content for emails, social campaigns, lead-generation forms, and websites. Tracked campaign metrics and shifted strategy as needed to maximize effectiveness.

Social Media Manager January 2020- July 2020
Outdoor Impressions, Tampa, FL

  • Plans, implements, manages and monitors social media strategies. Creates and posts content on social media platforms. Develops brand awareness and online reputation Content management (including website). Reputation management. Cultivation of leads.

Social Media Manager May 2017- July 2020
Shanon Roberts Counseling, Tampa, FL

  • Maintains Facebook, Instagram, and website. Creates content for social media, website, and marketing materials.

  • Utilizes Facebook Ads, Google Ads, and Instagram Ads to reach potential new clients nationwide.

  • Manages scheduling, billing, and accommodations for clients in an intensive setting  

Communication Specialist/Office Manager May 2017- July 2020
Christian Counseling of South Tampa, Tampa, FL

  • Rebranded by creating a new website, logo, business cards, and other marketing materials; managed Social Media accounts and advertisements, as well as, email marketing; transferred records, billing, and appointment system to an electronic medical record program. 

  • Managed clients for 13 counselors including scheduling and billing, presided over administrative assistant and front office, made decisions for the well-being of the office, and communicated with clients and counselors.  

Private Nanny/Personal Assistant August 2014- May 2017
Jennifer Johnson, Brandon FL

  • Supervised two children; assisted with school activities and school work with the children; completed personal errands for the family.

Mission Team Leader June 2012- March 2017
Bell Shoals Baptist Church and Kelly Green Global, Brandon and Tampa, FL

  • Organized and led five trips overseas to Brazil and two to Uganda with teams of 30-80 people.

  • Assisted with paperwork, applying for Passports and Visas, and handling payments. Organized schedules. Led various team-building exercises. Taught Brazil team dramas and dances to present to school children.

Evening Receptionist April 2014- December 2014
Christian Counseling of South Tampa, Tampa, FL

  • Managed the front desk reception including scheduling, billing, placing, and answering calls.  

Volunteer Service

The Town Church Fort Collins                                                                          March 2022-August 2023
Fort Collins, CO

  • Met weekly with middle and high school students as a small group leader and mentor.

  • Co-led in worship services during Sunday Services

  • Occasionally wrote copy for church

  • Spoke at and planned events for Young Professional Events

  • Managed social media accounts

Bell Shoals Baptist Church/Academy                                                                          June 2012-August 2017
Brandon, FL

  • Met weekly with middle and high school students to be a mentor and role model for them

  • Assisted in the youth ministry office with events and weekly services in the summer of 2012.

  • Coached middle school volleyball for Bell Shoals Baptist Academy

The Navigators                                                                                                          January 2016-May 2017
Tampa, FL

  • Led and mentored college freshmen through weekly group and individual meetings.

  • Participated in weekly leadership training, as well as biweekly one-on-one leadership training

  • Co-lead worship during weekly large group meetings

A Door of Hope                                                                                            September 2015-November 2015
St Petersburg, FL

  • Assembled and organized binders for the foster parent class. Supervised children during foster parent orientation classes. Presided over a booth at local churches to promote the organization.

A Kid’s Place                                                                                              September 2015-November 2015
Lithia, FL

  • Assisted in the toddler class by playing games and watching the children. Reorganized kitchen and donation closets.

Projeto Vida                                                                                                          May 2013-August 2013
Curitiba, Brazil

  • Traveled around southern Brazil and presented to schools and communities about issues such as drug, alcohol, and sexual abuse through dance and dramas.

  • Met weekly with the youth of the local church

  • Assisted in social action in impoverished areas through free haircuts, blood pressure testing, free cotton candy and face painting for children, and counseling.

Skills

Website Design and Management, Social Media, Microsoft, Content Development, Quickbooks, Social Media and Email Marketing, Project Management, Verbal and Written Communication, Administration, Adobe Creative Suite, Hootsuite, Canva, Zoom, Facebook, Instagram, and Google Ads, Understanding of SEO and Google Analytics and Tag Manager, Salesforce, Podcast Creation and Editing